Sip responsibly.
Save water.
Reduce plastic.
Protect Mother Earth.
The Flask Club is a grassroots movement built on one simple ask: carry a steel flask instead of a plastic bottle. No infrastructure, no funding, no government intervention required — just a habit, repeated by millions.
Dr. Urvashi Mittal — Founder, The Flask Club
The Flask Club is a grassroots movement built on one simple ask: carry a steel flask instead of a plastic bottle. No infrastructure, no funding, no government intervention required — just a habit, repeated by millions.
Without environment, no technology can sustain us.
Despite every technological advance, humanity still depends on the same three things it always has: clean air, clean water, and healthy soil. We may be reaching for space, but we still need Earth beneath our feet.
01 Plastic pollution
02 Depleting water resources
03 Environmental degradation
The scale of the problem, in India alone.
Despite every technological advance, humanity still depends on the same three things it always has: clean air, clean water, and healthy soil. We may be reaching for space, but we still need Earth beneath our feet.
9.3Mt
Tonnes of plastic waste India generates every year.
1.4Mt
Of that, PET bottles alone account for 1.4 million tonnes.
5L
Water used to manufacture a single plastic bottle.
0.6L
Water used to manufacture one single-use paper cup.
1 tree
Cut down for roughly every 2,400 paper cups produced.
200+t
Plastic waste Delhi leaves unprocessed - every single day.
Plastic bottles, when exposed to heat or prolonged use, can release harmful chemicals that endanger our health - a quiet cost most people never think about.
Carry a Steel Flask to
- Reduce single-use plastic bottle consumption
- Encourage more responsible water usage
- Build a healthier daily drinking habit
- Inspire sustainable thinking beyond the flask
- Create everyday environmental awareness
A community of everyday people, choosing one habit togethor.
A social-environmental movement, structured for everyone.
Vision
To make carrying a steel flask a social norm.
Mission
To motivate people to adopt and carry reusable steel flasks, and become responsible custodians of the environment.
Initiative 01
Flask Club
Open to both genders, across all age groups.
Initiative 02
Flask Ladies Club
For women aged 35 and above.
Initiative 03
Young Flask Ladies Club
For women up to the age of 35.
Not a product. Not a campaign. A movement.
Most environmental solutions ask for infrastructure, funding, and government intervention before anything changes. The Flask Club asks for something anyone can give today.
Most environmental solutions need
- Infrastructure
- Funding
- Government intervention
The Flask Club needs
- Awareness
- Personal commitment
- Habit change
Low cost. High impact. Scalable globally.
A global problem, met with a habit anyone can build.
01.
Offers a practical, everyday solution to a genuinely global problem.
02.
Inclusive of every age and gender - there's a chapter for everyone.
03.
Creates environmental impact that can actually be measured.
04.
Promotes sustainable living, not a one-time gesture.
05.
Puts responsibility back in the hands of the individual.
06.
Costs almost nothing to start, and can be replicated in any city, anywhere.
Dr. Urvashi Mittal
Dr. Urvashi Mittal is a TEDx speaker, environmental advocate, and the founder of the Flask Club movement for sustainable living. Frequently featured in the media, she is a sought-after speaker on environmental awareness, leadership, and social impact.
Where this goes next.
- Expand Flash Clubs nationwide
- Reach schools and colleges
- Build corporate partnerships
- Train community ambassadors
- Run digital awareness campaigns
- Form international collaborations
"One person. One flask. One habit. And millions of such habits can change the world."
We often wait for governments, industries, or technology to save the plant. The Flask Club begins with the individual.
Carry the habit forward.
Carry the Habit forward. Tell us a little about yourself and which chapter fits you best. We'll be in touch about location meet-ups, ambassador opportunities, and how to get started.